What’s working for me.
Hey all, happy Wednesday. Before I get started I’d like to make two disclaimers here:
- This list is in no way definitive. I follow dozens of fantastic gaming blogs, several of which function perfectly well while doing things differently than I do. These tips are merely what work for me, and this should be kept in mind. It’s five tips, not rules.
- I’m not the biggest or most successful gaming blogger out there, nor the most venerable. These tips are more for people starting in the Blogosphere as opposed to blogging veterans who’ll no doubt have their own tips and advice. Nonetheless this slice of the internet is mine and I’d like to help out all gamer enthusiasts who wish to share their opinions to the best of their ability. Let’s begin!
No. One: Cover unique /obscure angles.
There are hundreds upon hundreds of gaming blogs and websites all competing for visitors and followers. If we were all to cover video game news from the same angle, nothing would distinguish us smaller sites from others, the result being we’d fade into obscurity. The simple fact is big names like IGN can and will cover the main news angles, usually quicker and more efficiently than we can.
The solution? Cover news and games in ways they don’t. Focus on unusual elements that they didn’t feel warranted an article. Let me present an example: Almost a month ago Assassin’s Creed 3 exploded onto the scene, receiving the gaming community’s almost undivided attention. Hundreds of reviews were published overnight, with the game itself dissected into the most minute of pieces. I didn’t even bother reviewing it, my opinion of the game being the same as everyone else – it’s real good. Instead I decided to try and draw readers indirectly.
Amazing song from Assassin’s Creed 3 Trailer: Radioactive brought in hundreds of viewers to the site. By choosing an unusual angle I managed to place my blog decently in the search engines, the result being increased traffic over what a simple review would have brought in. People talk about finding your niche when blogging – with video game blogging you have to find niches within niches.
Number Two: Images, images, images!
The vast majority (3/4, easily) of people coming to my blog arrive here through search engines such as Google Images. I try and include around five images in every post, at the very least two. I pick images for several reasons; brightness, distinctiveness and current public mood. I try to cover all consoles and computer games when it comes to images, and never use the same one twice.
Hand drawn pics and unusual poses help bring in more views; it’s the same general principle as in tip number one. Don’t pick the image every site is using, go for the underused one down on page 7 of Google Images.
Number Three: Don’t just cover your favorite system.
By talking about just one console, you’re alienating a large portion of your potential audience. Even if you don’t have access to a particular console, talk to a friend who does or just read a lot. Of course, there are blogs and sites devoted to just the PlayStation or Computer, but I’d recommend against this path and anyway Console wars are immature.
Number Four: Don’t be afraid to speak out.
One of the biggest advantages bloggers have is we’re not tied to any company. Don’t be afraid to voice your opinions and go against popular notions. However, don’t be inflammatory and controversial for the sake of drawing in readers. If you don’t like Halo 4 or think Mass Effect 3’s ending was great, back it up with well reasoned arguments. People will respect that far more than simply stating “HALO SUX, LOL.”
Number Five: Don’t forget to play games!
It may sound stupid, but heed the warning 🙂 When I started blogging it severely cut into my gaming time. As with all things, moderation is key and don’t forget to stay passionate about the medium we all love by making time to shoot and loot.
If you would like any further advice, feel free to comment below or message me through my contact page. Thanks for reading!